Super8,
Branding, 2019
Branding, 2019
This project aims to rebrand Super 8 Motels into a more appealing brand to modern millennials. The new brand positioning places Super 8 as a reinvented hotel service for digital nomads and traveling workers, because Super 8 believes you should be able to work anywhere, without abandoning the comforts of home. The design decisions were made in order to represent the diverse and rebellious nature of digital nomads.
